What subtitles can teach Big Tech about how real human beings work.

There are so many ways tech could make my life better, and VR isn’t any of them.
two women sitting on table
Photo by Maria Teneva on Unsplash

When watching —something I do with alarming regularity—I find myself using for everything (except comedy). Frankly, it's the only way I can follow the show's dialogue and discover which band recorded the soundtrack .

Subtitles are useful tech.

Invented in 1972, subtitles (or closed captions) are used by about half of all TV viewers. And paradoxically, Gen Z (1990-2010) uses them the most. So, the reason for captions' popularity isn't simply muddy audio, age-related hearing loss, or inscrutable Scottish accents. It's that our brains have turned to stuffed-crust cheese mush.

Good tech supports scumbag brains.

Mark Zuckerberg's Meta recently spent $10 billion proving that virtual reality is virtually useless for normal human people. Yet, how useful would it be to have someone's name pop-up in your glasses when you run into them on the street? Or to price-check -Fryers right in the store? Or even just enlarge the type on a restaurant menu? Augmented reality would be amazing—like having subtitles IRL! Instead, the closest we come is $3,500 Apple Ski Goggles.

Back to the drawing board, tech-bros!

Like these words?

Get notified when I post more of them—once a month, at most).