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I like Porsches.
We just finished up a TV spot for an EA video game called Need for Speed, High Stakes. It's a car racing series that is very authentic, and therefore, very popular. Each year, they improve it and come up with a hook for the game. This year, it's pink-slip mode where you get to race and win someone else's car. So we came up with TV commercial based on the tale of a mysterious driver who owns a silver, 1997 Porsche Twin-turbo (No, not me, sadly).
And he uses this sweet, superfast car to take pink-slips from other not-as-fast drivers in illegal street races. So many pink-slips, in fact, that he needs an actual car carrier to carry them home.
A really freakin' big garage. I mean, huge! Colossal! Gigantic! We're talking monstrosity! Bigger than life! Monumenta—well, you get the idea. It was big.
We shot the spot in a HUGE aircraft hangar in San Bernadino—apparently a hotbed for aerospace industry and literally NOTHING else. I don't think there was even a Starbuck's nearby! Take away the aircraft hangars and you're face-to-face with miles of boring desert surrounded by mountains. Book your flights now!
Our director, a Mr. Jeff Zwart (shown at left), had extensive experience shooting Porsche's, as he'd shot almost every Porsche commercial ever done. He did a great job and the film looked great.
Our $70,000 Porsche paled in value compared with the $225,000 Ferrari we had precariously perched on the top row of the carrier. You could literally HEAR our insurance agent sweating.
We edited at Bob & Sheila's Edit World in SF and did sound-design at Primal Scream in LA. It turned out pretty well, but in hindsight, we should've done a few things differently. Oh, well.
Watch for it on a FOX affiliate near you.









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